Winter
Wonderlights
A multi-channel print campaign for UGA's Winter Wonderlights holiday light exhibit.
Winter Wonderlights was a client of See Spark Go, where I worked as a Graphic Design Apprentice. I designed a multi-channel print campaign for the State Botanical Garden of Georgia's seasonal holiday light exhibit, working within UGA's strict brand guidelines and approved photo database to build out transit ads and newspaper placements.
The campaign needed to capture the holiday atmosphere and reach Athens-area residents and visitors across high-traffic touchpoints during the competitive holiday season, all while staying compliant with UGA's institutional brand standards.
A cohesive set of large-format transit ads and local publication placements, including the Athens Banner-Herald, The Flagpole, The Oconee Enterprise, and The Oglethorpe Echo, that captured the exhibit's magic within approved brand parameters.
Year
2022
Category
Campaign
Tools
Illustrator, Photoshop
